More than a classic Public Relations Agency.
International public relations
Promoting international positioning and marketing
Good design and international trade partnerships ensure a high level of cross-border brand awareness. Stringent brand management across national borders has long been an important part of Barbara Hickl COMMUNICATIONS. Well managed communication from a single source is we believe, also an important factor in successful PR. With culturally and socially adapted nuances and a network of target media, we can position your brand with public relations measures in different markets. The success of our international campaigns is based on an extensive network of contacts to foreign partner agencies and international journalists.
Based on your company content Barbara Hickl COMMUNICATIONS develops product related storytelling relevant to the target market. We also position your current topics in a country-specific way. In doing so, we can utilise existing connections to your company’s international branches and at the same time strengthen local awareness in the best possible way.
Press and public relations
Cross-media communication
Barbara Hickl COMMUNICATIONS stands for an holistic approach to public relations, marketing, and sales. With many years of intensive client support behind us, we know that public relations and public relations work in the architecture, interior design and design sectors continue to play a fundamental role in the communications mix.
Corporate publishing and social media enable direct dialogue and opens doors. Curated publications edited by industry experts strengthen credibility.
Media attention through our press network
In the fields of architecture, interior design, and design, you benefit from the personal contacts of our public relations agency, some of whom we have been supporting on their way through the media landscape for decades. Countless joint trade fairs in Germany and abroad, editorial trips and production visits have enabled a trusting network of relationships to grow.
As a public relations agency, we actively maintain a continuous dialogue with editorial offices and freelance journalists. We are a reliable, quick and purposeful supplier of well-prepared content. Thanks to continuous dialogue and our in-depth knowledge of the industry, we keep informed about upcoming topics at an early stage. This enables us to prepare our clients’ content in a targeted manner and in advance.
Intelligent storytelling as a success factor for our press work
With well over 20 years of industry experience as a public relations agency, we research media-relevant content with pinpoint accuracy and filter it for various journalistic fields. In line with your corporate values and goals, we formulate topical hooks and develop storytelling. We prepare your topics, develop the narrative and the right tonality to suit your brand in order to create more visibility for your company. The range of media formats is broad: we generate an international media reach in industry-relevant print media as well as in online magazines, blogs and digital platforms.
Successful online PR is part of a holistic communication strategy
At Barbara Hickl COMMUNICATIONS we pursue a holistic and cross-media approach – communicating on many channels. Successful public relations are an interplay of measures that we develop and implement for you on a customised basis. We develop click-worthy articles for your company’s own channels such as corporate blogs or your online press area. Our aim is to increase the online visibility of your company through mentions and reports in online media and industry platforms. This content marketing also benefits your dealers and your sales department, as potential customers become well-informed target groups who are willing to make decisions in advance. Based on your target group, we evaluate the appropriate social media channels for you and develop a customised strategy. We also support you in the realisation of your strategic goals.
Digital visibility
Digital communication is up-to-date and fast: the big difference to traditional PR measures is the interactive and multimedia possibilities. We support you with professional online communication and complement your in-house department with our expertise.
Successful online communication is an important part of search engine optimisation (SEO) and strengthens your online presence.
Networked communication
The power of analogue events
Architecture, interior design, and design all influence our society. The driving forces of the creative industry, opinion leaders and people with vision form the network of Barbara Hickl COMMUNICATIONS. Theme-specific events centered around your brand create the stage for real encounters, for an exchange about your product and the values associated with it. We are your creative partner for the innovative, interdisciplinary conception of events in the architecture and design industry, always on the lookout for new forms of communication to bring your brand to life. Our aim is to initiate a dialogue through the choice of event format, the programme and the type of staging – that goes beyond mere product presentation.
Whether individual trade fair events, exclusive production visits, road trips, showroom events or anniversary events – our versatile event experience speaks for our success.
The staging of brand attributes is at the centre of our event management: We evaluate the right location for your event, which can take place in mono-brand showrooms but also in locations outside the industry. Based on the event concept, we organise panel discussions, retailer events, lunch & learn formats, get-togethers, or workshops as well as international roundtables. We also find the right event setting for trade fairs – whether for the press, retailers, planners, or architects – so that you can reach your target group with your ideas, innovations and products.
We use our wide-ranging network to acquire internationally renowned opinion leaders and experts for you. Based on your company profile and your target group, we develop topics for discussions and meetings within your product world.
Our contact database in the architecture, design, and interior industry has expanded over 20 years and is characterised by personal relationships. With his we can take your event to a new level: you are the host, and we invite the “right people”. Only a carefully selected audience that is aligned with your communication goals will give your event the desired boost for your brand. We bring people together and initiate sustainable partnerships.
Trade fair communication
Successful trade fair support
International trade fairs are also among the most important platforms for the architecture, interior design, and design sectors. Whether the Salone del Mobile Milano, imm cologne, Maison et Objet, Orgatec, Expo Real or BAU we have had many years of industry experience and countless trade fair visits.
As a communications agency, we know the media landscape and which journalists and industry players should be aware of your products. We bring the press directly to your trade fair stand. Furthermore we approach selected media and brand ambassadors in advance, invite them to your trade fair appearance and initiate background reports and interviews.
As part of our trade fair support, we assist you at your stand with all press appointments and personally look after journalists, press photographers and ambassadors in order to successfully communicate your topics. We can help your company get the attention it needs and can support you in being recognised as a driving force for the long term.
Co-Branding Management
Successful matchmaking takes your brand to a new level
We identify brands and corporate partners for you who share your values and goals and can help you reach a new target group. We give your products and services an attention boost through a jointly staged appearance!
Our network in the fields of architecture, interior architecture, and design – and beyond – enables us to provide you with access to the best partners. Barbara Hickl COMMUNICATIONS opens doors: we value personal relationships and work closely with our clients to ensure that their needs and goals are met. The aim of all co-branding activities is value-adding image transfer for both sides. We bring you into the exclusive circle of relevant premium brands that ideally complement your image – or into contact with young, innovative designers. It’s a people-to-people business.
The right choice of partner is the basis for successful co-branding management
We can analyse and identify the right corporate partner for you based on a deep understanding of the brand and product world. Through a strategic partnership, you can strengthen both your public relations measures and your sales. You put your brand in the spotlight, bundle your networks and share the costs – you create measurable synergies and strengthen your image through the reputation of your partner. We negotiate the framework for you and define the specific goals to be achieved within the alliance.
As an industry-specialised communications agency, Barbara Hickl COMMUNICATIONS organises co-branding projects and strategies that benefit your brand: joint events, themed workshops, and conferences as well as get-togethers at trade fairs.
Positive synergies through co-branding
Strong partner alliances positively affect several areas:
– Brand enhancement: by choosing partners that are on a par with your brand, you can enhance your brand. Working with established and respected brands can improve your brand’s image and reputation.
– Tapping into new customer groups: Co-branding allows you to reach new target groups that have not previously met your brand. The combination of two well-known brands can lead to customers of both brands becoming aware of each other’s product or service.
– Pooling (marketing) budgets: By working with a partner, you can pool your marketing resources and carry out joint projects. This allows you to save costs and achieve a greater reach at the same time.
– Strengthening your own network: Through co-branding measures, you can strengthen your own network over the long term in the fields of architecture, interior architecture, and design. By working with partners from these fields, you can make valuable contacts and expand your network.
– Financial advantage: Joint projects enable you to implement marketing measures more effectively and save costs.
Corporate Publishing
Increasing brand awareness through a targeted corporate publishing strategy
Corporate publishing encompasses much more than elaborately designed and expensive print brochures. From monthly newsletters to corporate blogs, Barbara Hickl Communications supports a wide range of publishing formats. The aim: to make a lasting impression on your target group with relevant and interesting content and content marketing.
Corporate publishing content with added value strengthens the company’s success
With newsletters, blog posts or customer magazines, you can demonstrate your expertise, prove your credibility by providing reliable information, and build loyalty to your company among old and new customers. We are your experienced partner for topic research and target group-orientated copywriting: we link current topics with your company and develop emotional storytelling that we play out via various communication channels.
Our focus is on the journalistic preparation of company-relevant content: we regularly write technically sound and interesting texts on key topics from the fields of design, brand and architecture.
B2B-Newsletter
Customised communication strategy
An important parameter for the success of our B2B newsletter is the distribution list that represents your target customers. Whether architects, planners, designers, agencies, associations, specialised dealers or interior designers – with the right contacts from our personal network, your newsletter will not be lost as advertising in the inbox. Communication at eye level without wastage – that is the formula on which our newsletter marketing strategy is based.
Valuable content
The right content is one of the most important factors in ensuring that mailing recipients open and actively read your emails. Our newsletter and email recipe for success: topic-specific matching of content and recipient! As an industry-experienced public relations agency, we develop storytelling that interests B2B groups in the world of architecture, design and interior design.
We have been active in these areas for over 20 years and can identify and prepare relevant content. As consultants, mediators and content creators, we immerse ourselves daily in the diverse range of topics that move this market. In close consultation with you, we develop a detailed editorial plan with interesting reports and important facts & figures from your company. We link content to current industry trends, use valuable co-branding effects and ensure that your content is distributed to the right target group with a personalised newsletter.
Analysis and optimisation
An individualised B2B newsletter tailored to your target group offers the opportunity to strengthen the relationship with your customers and clients and increase its relevance. We analyse access to the newsletter mailing to determine the interest of your target group. Using data-supported evaluation, we optimise key factors such as content, design, links and the time of dispatch.
At regular intervals we position you as a provider of qualified content that offers added value and is memorable – for an even better take-up rate for the next newsletter.
Sales communication
We open doors
As a communications agency, we provide our clients with holistic support. This approach is both our USP and our DNA: we also advise you on sales communication with retail partners, architects, interior designers and planners. In the fields of architecture, interior architecture and design, our approach has already proven itself many times over as a door opener. Meeting the “right” contact person and generating full attention is the cornerstone for a sustainable business relationship. It’s a people-to-people business.
Our personal network
Our many years of experience and our personal relationships enable us to place product brochures, acquisition tools and dealer events with the right contacts in a targeted manner. Our clients appreciate the value of our organically grown network. At Barbara Hickl Communications B2B network contacts are not just a database, but a matter of the heart.
We establish the decisive contacts to support your sales organisation. Our advantage is to your advantage: We know the interests of many target persons through our long-standing personal relationships.
Creating content
Active and successful networking requires sensitive and well thought-out communication. We develop messages and customised content within your theme world that arouse the interest of your desired target group and create a lasting connection.
High-calibre encounters with sales effects
Valuable business relationships are created in the right context. We can plan for you high-calibre one-to-one matchmaking meetings for direct exchange, informal encounters at product presentations or the presentation of your expertise as part of a panel discussion. We also organise factory visits and tailor-made events such as workshops to strengthen relationships with your trading partners. Our approach takes into account both the interests of our customers and the desired intensity of contact with the target persons. We involve our customers’ internal sales teams in our work so that the direct sales dialogue is always conducted by you.
The diversity of our sales support measures is reflected in the results of our communication and event concepts. From the award of a furnishing contract for a hotel to matchmaking with a star designer for a new collection – we have already achieved numerous successes. Our work enables architects and planners to discover your brand and integrate it more strongly into their projects.
Personal Branding
Branding
We help you to develop and strengthen your personal brand by emphasizing your unique skills, experience and vision and bringing them together in a carefully considered manner. In the architecture, interior architecture, and design sectors it is often personalities who determine the creative and economic success of their company with their skills, visions or strategic achievements. As industry experts, we support you in positively managing expectations.
Authenticity pays off
Genuine personal branding will bring a positive effect with clear positioning. At Barbara Hickl Communications we develop the relevant narratives within your subject areas and translate them into authentic storytelling. Together we develop strategic communication measures and advise on visual communication. With the right content strategy and carefully prepared articles, we ensure greater visibility and digital presence in the media, search engines and social media channels. Support in the creation of content formats such as LinkedIn articles, blog posts and press releases as well as the targeted launch of individual interviews help to consolidate expert status and make the brand crisis-proof.
It’s all about people
A strong personal brand strengthens credibility and loyalty in the long term and are the best prerequisites for winning customers and increasing sales. Emphasising personality and your expertise are the central elements of brand building and brand positioning. Thanks to our long-established network in the architecture, interior design, and design sectors, we can connect you with journalists, opinion leaders and prominent creative minds. It’s all about people and trust!
